and its recent Roblox test, Bronstein said 'they were fascinated by the results.' At this stage, companies are just trying to understand how ads can function in Roblox and other metaverses. In the portal ad tests, when users interact with the brand, they can be automatically transported to the company's virtual Roblox community, Bronstein said. Bronstein speculated that future ads in the metaverse - an online world where people socialize, work and learn - could resemble digital billboards that people can use to buy goods like shoes, or even branded digital coffee cups. Roblox describes its upcoming ad offering as immersive ads, though there's not yet a standard format for how they will appear. To date, the company has focused on 'creating a safe and civil platform' and growing its daily active user base, Baszucki said.

Roblox CEO David Baszucki told CNBC in February that the company has 'many opportunities to increase monetization' and he cited advertising and 3D immersive shopping as potential areas for growth. The company said in its quarterly filing that it generates 'substantially all of our revenue' from the sale of Robux. In August, Roblox reported second-quarter financials that missed on both the top and bottom lines, and revenue growth slowed to 30% from more than 100% a year earlier. But this year's economic slowdown has punished those businesses, with Roblox losing 60% of its value in 2022. Roblox debuted on the New York Stock Exchange in March 2021, and saw its market cap swell past $80 billion in November, as investors poured into high-growth tech stocks. He characterized the company's push into online ads as a 'good strategic bet' that's 'early' in its development. 'We have an amazing transactional economy, and we will continue to invest in it,' Bronstein said. He also said the company remains committed to its core business, which allows gamers to spend real money on the virtual currency Robux that can be used to level up and buy items in games.

The ads were displayed in an experimental ad format that Roblox referred to as 'portals,' he said. Manuel Bronstein, Roblox's chief product officer, said the company has already tried out some online ads with brands like Warner Bros. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit

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